Celebrating Small Business Week in Canada October 19 - 25, 2025

 Hmm...is that not Bonnie in Manhattan with the iconic Empire State Building in the background?

 Yes it is! Bonnie Kogos is a big voice in a petite body. She has a close attachment to Canada and as many of us know, a deep love for Manitoulin Island and our surrounding Northern communities.

 She shops local on a yearly basis, writes about our many local businesses in her Sudbury Star column, "Window Seat" and can be seen at every event scheduled during her many visits.

 They say "word-of-mouth" is the best bang for your buck and Bonnie has proven that to be true, time and time again!

 Thank you Bonnie - We love you!

These actions provide direct financial support and amplify a business's reach and credibility through word-of-mouth marketing.

 Direct support Shop and spend: 

Make a conscious effort to buy from local and independent businesses instead of larger corporations. 

Use cash or debit: 

Pay with cash or debit to avoid credit card processing fees that can disproportionately affect small businesses. 

Buy gift cards: 

Purchase gift cards for future use or as gifts. Join loyalty programs: Sign up for loyalty programs, as members often generate more revenue for the business.

 Promotion and advocacy Share on social media: 

Follow businesses on social media and engage with their content by liking, sharing, and commenting. Use a branded hashtag to help the business track mentions. 

Leave online reviews: 

Write positive reviews on platforms like Google, Yelp, or Facebook, as this builds social proof and helps with online visibility. 

Tell friends and family: 

Spread the word about your favorite local spots through word-of-mouth, which is a powerful and trusted form of marketing.

 Engagement Attend local events: 

Participate in any local events, workshops, or webinars that businesses may be hosting to celebrate the week. 

Thank the owners and staff: Express your gratitude in person or online for the work that goes into running the business.

 Participate in promotions: Take part in any special sales, contests, or giveaways that businesses are offering.

-Business Development Bank of Canada